S.Pellegrino adds its signature sparkle to Milan Fashion Week

S.Pellegrino is excited to announce its new partnership with the Camera Nazionale della Moda, a prestigious Italian association dedicated to promoting the development of fashion. With this partnership, S.Pellegrino will add its signature sparkle and Italian elegance to Milan Fashion Week by becoming the official water of this world-renowned event.

The partnership will be formally launched at the upcoming Women’s Milano Moda Donna Fall/Winter 2017-2018, which takes place from February 22 to 27, 2017, in Milan, Italy. S.Pellegrino will be present with an exclusive water bar.

With this business relationship in place, S.Pellegrino can expand its world from gastronomy to fashion, furthering its mission to inspire all aficionados of the sparkling mineral water to live life in good taste.

Throughout the year, exclusive sartorially-savvy digital content will be published on S.Pellegrino Itineraries of Taste, the global online platform designed for food and travel enthusiasts in search of extraordinary experiences.

Exclusive content will also be published on social channels, providing a ‘sneak peek’ behind-the-scenes look at some of the event’s most exciting new shows.

Don’t miss any of the action! Follow S.Pellegrino during Milan Fashion Week on social media using #SPTaste.