S.Pellegrino and Acqua Panna have been official supporters of ALMA, the International School of Italian Cuisine, since its opening in 2004. Our brands chose ALMA as the most authoritative teaching centre for Italian cuisine on a national and international level. The headquarters are in the beautiful Reggia di Colorno in Parma, Italy, located in the middle of a region with a long culinary history.
In addition to this sales result, the relationship also offers excellent international visibility for S.Pellegrino and Acqua Panna, which each year at the Relais & Chateaux congress award the “L’Art de la Table Trophy” and publish a page about this in the international guide (with over a million copies in five languages). Also, through the Relais & Chateaux newsletter, the two brands can communicate with 100,000 subscribers, 42% of which are American, 38% French-speaking, 16% Anglo-Saxon and 4% German.