S.Pellegrino adds its signature sparkle to Milan Fashion Week

S.Pellegrino is excited to announce its new partnership with the Camera Nazionale della Moda, the prestigious Italian association dedicated to promoting the development of fashion. With this new agreement, S.Pellegrino will provide its signature sparkle and Italian elegance to Milan Fashion Week becoming the official water for this world renowned event.

The partnership will be launched at the upcoming Women’s Milano Moda Donna Fall/Winter 2017-2018, which takes place from 22 to 27 February 2017 in Milan, Italy. S.Pellegrino will be present with an exclusive water bar.

With this partnership S.Pellegrino expands its world from gastronomy to fashion, continuing its mission to inspire all aficionados of the sparkling mineral water to live life in good taste.

Throughout the year exclusive sartorially savvy digital content will be published on S.Pellegrino Itineraries of Taste, the global online platform designed for food and travel enthusiasts in search of extraordinary experiences.

Exclusive content will also be published on social channels, giving a ‘sneak peek’ behind the scenes of some of the event’s most exciting new shows.

Don’t miss any of the action! Follow S.Pellegrino during Milan Fashion Week on social channels using #SPTaste.